Kaileigh Swimwear will produce 4 different designs available in 3 reversible color/patterns for Summer 2015. Each separate is $20 to produce, $45 wholesale, and $90 retail. Bikinis will be able to be worn mixed and matched in the different styles and colors. Various marketing efforts will highlight the bikinis and establish the brand. This will generate a following and increase sales from online retailers, boutiques, and Kaileighswimwear.com.