Joolz is a virtual jewelry marketplace, which brings together the leading jewelry brands on a single and intuitive mobile application. Leveraging a network of the top jewelrs in the industry, Joolz aggregates and curates inventory to offer you an enjoyable and rewarding shopping experience.

Joolz is not just a sales platform; it is a community that encourages interaction through the discussion of trends in fashion and jewelry. Joolz also provide advertisement, campaigns, and exposure and user analytics for the jewelrs.

We set trends, lower costs and increase revenue for the jeweler, and provide the user the comfort and ease of discovery and interaction with jewellery.

Our mission is to connect jewellery lovers around the world, and share India’s culture of art and jewellery with an international online audience.

As most online jewellers in India focus only on the online market, we at Joolz put great attention to the offline $40 Billion industry. Jewelry buying has been part of the Indian culture for years and the change of customer behavior when it comes to buying jewelry will not change that easily. Even though our competitors such as caratlane & bluestone have been selling succesfully with rapid growth in the last 5 years, our focus is on online sales as well as creating actual physical foot traffic inside vendors shops.

We sell and take commissions on every sale but are in the referral business as well where we sell monthly-based supscriptions to jewellers, advertisment space, campaigns, special discount coupons and more!