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Joincube is an Enterprise Social Network targeting Latin America, integrating online collaboration, gamification and employee interaction.

  • Stage Full Product Ready
  • Industry Other
  • Location Buenos Aires, Argentina
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary

Enterprise Social Networks are set to become the future of business collaboration and represent the most significant change in the corporate software business in the last decade. Joincube is the only significant player targeting this market in Latin America. Our SaaS based private social network allows companies to optimize collaboration, storing and providing access to the collective knowledge of the company, and engaging users via gamification.


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    Mariano Rodriguez Colombelli
    CEO and Founder

    Responsible for the business strategy and product definition of Joincube. Mariano first had the idea for a private social network for companies in 2009 and created a beta version to test the concept. Cofounder of Factor IT SRL since 2007. Past experience includes IT Services roles for numerous companies including Cubika, Osde, Indra, Synapsis, Banco Francés, Consolidar and Banco Ciudad, among others.

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    Spencer Wilson Coon

    Responsible for the fundraising and financial planning of Joincube. Prior experience includes a Senior Analyst role in LarrainVial’s Corporate Finance Group based in Santiago, Chile. Spencer started his career with JP Morgan as an IB Analyst in the Latin America M&A Advisory Group based in New York. Spencer speaks fluent English, Spanish and Portuguese.

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    Javier Lecuona

    Responsible for the technical strategy of Joincube and for coordination with development teams. Has extensive experience in architecture and design of web 2.0 applications. Past experience includes IT Services roles for Factor IT, Tekii, Banco Francés and Oracle, among others.


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    Fenwick & West, LLP
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    US Accountant TBD

Previous Investors

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    Wayra accelerator - owned by Telefónica (10%)
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    Miguel Lemus (6%)
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    Startup Chile (equity free seed capital)