Ellie is data modelling software that makes requirements specifications for data platform implementation efficient and productive. Ellie is SaaS product with monthly licence fee. It is currently used by HUS, UPM, Gasum and Valio. The first commercial version was released Jan 2019 and the revenue is currently 7580 € /month. The global data analytics market is set to grow from USD 12.01 Billion in 2016 to USD 77.64 Billion in 2023.