JLINC offers companies new, more valuable, data. Permissioned data is user-managed and portable, building data-provenance and trusted relationships. In the EU, giving users control under GDPR is costly for the company, and cumbersome for the end-user, as each user must manage data with many companies. JLINC offers a GDPR solution for enterprise, which drives ubiquitous end-user adoption. At scale, the trusted personal data market runs on JLINC.