Jim Forward is a serial entrepreneur with 35+ years in brand innovation, digital IP, and platform design. He founded four ventures and led branding for Fortune 1000s. As former head of Forward Design, he built systems for monetizing intangible value. A creative strategist with deep ties to the arts, Jim leads Behold’s vision, product strategy, and mission to unlock IP income for artists worldwide.

Jaime Sanchez is a global finance and operations leader with 20+ years in capital markets, sustainable innovation, and tech ventures. As former CEO of EchoStone, he led international scaling and impact housing deployments. He’s managed IPO prep, M&A, and multimillion-dollar raises—now driving Behold’s execution, financial strategy, and investor alignment as Co-Founder & CEO.

Lee Lorenzen is a startup veteran and marketplace pioneer who built and sold Shop.com, where he patented the original multi-vendor shopping cart. With 40+ years in software innovation, he’s guided dozens of startups from concept to scale. As Behold’s interim CRO, Lee brings unmatched expertise in platform growth, marketplace dynamics, and founder-focused go-to-market strategy.

Alexa spent 12 years at Ralph Lauren leading digital marketing and e-commerce initiatives across global retail channels. At Behold, she architects the go-to-market plan, user acquisition funnel, and online presence—combining luxury brand strategy with agile startup execution to drive awareness, engagement, and platform adoption.