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JewelPerch is a social shopping site for fashion jewelry where members earn cash rewards for shopping and referring their social networks.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Brea, CA, USA
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary

JewelPerch contemporizes direct sales through an easy online referral system that marries the incentive structures of traditional direct marketing with users' social graphs. The founding team has C-level experience in jewelry manufacturing, and an exclusive drop-ship partnership with one of the largest distributors of fashion jewelry globally, thus maintaining high margins and reaping the benefits of vertical integration without the costs.


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    Jay Cheng

    Jay Cheng has operations experience in the jewelry business and an expertise in warehousing and fulfillment. He serves as the CEO of ICON, Inc., a multi-national distributor of fashion jewelry to businesses across the U.S., Mexico and South Africa, with over 3,000 employees spread across six manufacturing facilities in China.

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    Jane Yu

    Jane Yu (HBS '13) previously worked at Google and YouTube in the Sales Development group, where she managed the development of large-scale, creative marketing programs across Google / YouTube in the Americas. From there, she went on to kick-start the Sales Development function for all of Google’s Asia-Pacific offices. Jane specializes in cross-platform marketing, content development, and the virality of user-generated content.

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    Rod Lalama

    Rod Lalama has a robust background in design, with experience in advertising & marketing, user experience, web/application design, print media, and commercial film & photography. His work has been featured in AdWeek's Talent Gallery. He has previously co-founded Factry, a print company for cutting-edge print art.

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    Marjorie Lau

    Marjorie Lau has made Avon relevant to the millennial audience through the launch of the Mark brand. She is the former Executive Director of Global Brand Marketing for Avon. Previously, she held several Vice President positions at The Estee Lauder Companies for North America and Global Markets. She has years of experience in brand development for retail and consumer packaged goods and multi-level marketing strategies.


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    Foley Hoag