Hi there. This business/model is pretty simple, it's just a silicone Livestrong type wristband like the Elevator Pitch says. There are 4 patents pending, Design and Utility. The $35 Billion valuation comes from $5/wristband and 7 billion people approximately on Earth. $5 to connect Face-to-Face to all the connection value of word of mouth is the justification; it is worth thousands. Contact me for inquiries.