J Studios is developing an "Uber" like app that allows existing landscaping crews to use our robots to mow lawns. While their hands are no longer attached to a lawn mower they can up-sell their services to home owners, now at a cheaper rate since robots allow one worker to mow 10 lawns simultaneously in a 2 hour span vs 10 lawns linearly in 12 hours. It's a fairly simple process of scaling and growth based on being able to maximize manpower.