Launched in 2016, cofounders Chloe and Isabelle saw a gap in the market for premium alcohol infused popsicles.
As IYC POP grew, they saw a lack of innovation in the frozen industry and a bigger market beyond the niche of "alcohol- infused" to simply "premium pop," both alcohol- infused and alcohol-free.
To date, IYCPOP has operated ecommerce, wholesale, private and public events. They hope to expand into the multi-pack retail sector.