Overview:
IWe is a hyperlocal content publishing and discovery mobile platform. USP is easy platform for anyone be it a local community hall owner, event organiser, a local journalist, creative artist or even a government organisation.
The app allows posting of anything relevant to a locality be it
1. Announcements like health camp, events, power cuts
2. Local news
3. Art showcase
4. Noticeboard of an apartment, college or any institution.

Monetisation:
We are exploring many options
1. Google Adwords/Adsense Model: Share advertising revenue with content creators with contextual ads.
2. Facebook sponsored Posts Model: Allow sponsored posts in content streams
3. Native ads model: Google/Inmobi ads at the app level
4. The content on app will also be published online which would give us even more options for monetisation.