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IShapeIt is a social game platform to help women lose weight using game dynamics to reinforce positive behaviors.

  • Stage Product In Development
  • Industry Gaming
  • Location Beverly Hills, CA, USA
  • Currency USD

Company Summary

IShapeIt targets 30-50 year old women who have gained weight with lifestyle changes but are too busy and bored to lose the weight. We will use mobile apps to measure movement, calories and water intake in order to award points which our players will use to redeem for real discounts or in game virtual goods. Players can create teams or join teams, share with each other and challenge each other.


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    Taryn Rose

    Dr. Taryn Rose received her MD at USC School of Medicine then trained as an orthopedic surgeon at LAC-USC. In 1998 she started a shoe company combining fashion and comfort out of her garage and ten years later had revenues of 40 million. She expertly used publicity to build her brand acquiring 7 M of equivalent ad dollars per quarter. She would like to use her expertise in marketing to women to leverage in her next venture

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    Goran Gogic

    Mr. Gogic was a member of the start up Classified2000 which was eventually acquired by Excite. He then went to Celera to work as head of the informatics group to analyze data from the human genome project. Gogic has a degree in Mathematics and pHD in Artificial Intelligence from U.C. San Diego


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    Adam Ettinger
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    Denise Peterson