iRule LLC

iRule is an early stage, cloud/mobility software company, providing the platform for the connected home. Home Entertainment & Automation.

  • Stage $1M in TTM Revenue
  • Industry Internet / Web Services
  • Location Detroit, MI, USA
  • Currency USD
  • Founded September 2009
  • Employees 12
  • Website iRuleathome.com

Company Summary

iRule is a platform for the Connected Home, transforming Smartphones & Tablets, iOS & Android, into individualized, cloud based, universal remote for Home Entertainment & Home Automation. Controlling ALL audio/video, lights, shades, security, heating/cooling, cameras & more. It is hardware agnostic. We are developing a learning/adaptive remote control which will provide a new user experience and a platform for direct, individualized advertising.

Team

  • Itai Ben-Gal
    CEO

    U of M Management Information Systems;
    Founded Cube Systems, IT service provider while in college;
    Cognitens - Application Engineer;
    Perceptron - Plant floor distributed client server solution specialist;

  • Victor Nemirovsky
    CTO

    Computer Science degree;
    ASAP (Israel) – developing client/server applications;
    Cognitens (Israel/US) – Lead software engineer;
    Hexagon – Project manager;

  • Steve Crabb
    Director of Marketing

    20 years experience in content creation, communication and marketing.
    Booz Allen Hamilton (NYSE:BAH) – Strategic communication for corporate and government clients. Joined iRule in 10/2011.

  • Joseph Ben-Gal

Advisors

  • The Ostrow Law Firm, Grand Rapids, MI
    Lawyer
    Unconfirmed
    Kaplan, Mudryk & Stephen, P.C.
    Accountant
    Unconfirmed

Previous Investors

  • Detroit Venture Partners, Detroit (DVP)
    Unconfirmed
    Compuware Ventures, Detroit
    Unconfirmed
    IncWell, LLC; Invest Detroit; Lis Ventures
    Unconfirmed

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