IRISTOCRACY

IRISTOCRACY is the e-commerce solution for eye doctors to build more revenue for their businesses through new customer acquisition and patient retention.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Madison, WI, USA
  • Currency USD
  • Founded January 2012
  • Employees 4
  • Website iristocracy.com

Company Summary

Iristocracy provides consumers with a seamlessly integrated eyewear experience. Iristocracy.com offers a 3D augmented reality tool to virtually try-on glasses and a retail try-on program for someone to pick 4 frames they can view in person at a partnering eye care location. We share with the retailer a profit on the sale. Iristocracy is ready to scale and service requests to promote our strategic partnership program to 40,000 eye doctors.

Team

  • CEO & Co-Founder

    Natasha Vora is an entrepreneur with a diverse background of expertise, ranging from corporate experiences in international supply chain to merchandising management. Vora also created a visionary retail store where she imported modern Asian furniture from manufacturers and craftspeople in SE Asia, bringing the product back to the US in containers. She has an innovative approach to solving problems.

  • Customer Service Manager, ABOC

    Lynn Richgels has been a licensed optician for 18 years servicing consumers to have a perfect pair of glasses that fits their lifestyle, personality and medical needs. She adds an important perspective to Iristocracy as the head buyer in curating eyewear brands from around the world. She is an excellent resource on eye health, advice for frame fit and new trends for fashion eyewear.

  • Creative Director

    Shayna Mace directs the collaborative efforts of building the brand image, content creation, social media and overall style of the Iristocracy brand. She has an extensive background in journalism and style editorial. Mace also freelances for a regional publication and is a Style Expert for Wisc TV 3 in Madison, WI.

  • Product Manager

    Ryan Cathman is a performance-driven, multi-skilled individual with relevant experience in warehouse management, shipping, receiving and product procurement. He is dedicated to analyzing customer ordering habits and developing long term stocking initiatives to fully supply warehouses. He has over 15 years in Customer Service, High-End Color Production, Electronic Publishing, CAD Design and Pre-Press fields.

Advisors

  • Advisor
    Tera Johnson
    Advisor
    Unconfirmed
    Jan Eddy
    Advisor
    Unconfirmed

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