Iris Publications LLC
The venture will accumulate millions of local IP addresses, and sell data-mined segments to businesses for targeted marketing campaigns.
For twenty years, Iris Publications provided communications services. In 2008, we began a strategic pivot to provide community news as metropolitan dailies failed. More than distribution, the Internet provides the means for hyper-targeted advertising based on user-derived information enriched by data mining. We have built the prototype web site, and are poised to launch advertising and promotional marketing campaigns in a first-mover position.