The social on-demand jukebox is a new center of the nightlife where music and social communication is put to the priority. With the big TV sceen everyone can see the playlist and prepare to dance at the right time. Also everyone can see if their favorite music is not on the list and the hurry to make a request. The APP exists under the name ijooks and is currently for iPhone and Android. With the APP downloaded the guests can search music and pay via SMS or another future possible mobile payment service. With Facebook login, the guest will have it's picture next to the song. Future possibilities are more communication and more sharing to make the service a nighlife music version of Facebook.

The business model is that with the money payed for the song, all involved parties (owner, payment service, record labels, music provider) should have their share and the rest is the earnings for IPmusic.