Inves

UX centric mobile app for first time Indian investors to trade in the Stock market.

  • Stage Product In Development
  • Industry Fintech
  • Location Bangalore, Karnataka, India
  • Currency INR
  • Founded September 2015
  • Employees 2
  • Website invesapp.com

Company Summary

Inves is a mobile app tailored for the needs of the urban Indian investor who wants to invest his money in the stock market. The user will be smoothly on-boarded on his phone, the service design and experience of opening a Demat account will be app driven and smooth. From then on, placing a trade will be simpler than buying a movie ticket. Inves aims to remove brokers, cognitive overload and bad product design from the financial services industry and disrupt it with a 'super simple mobile first' investing experience.

Inves is being designed and built with a lot of love. As a first step, we want to build an MVP that allows to get people onboard and then place trades with minimal friction. Post this MVP launch, we plan to expand the product to include features which mirror real life socially-influenced investment behaviors that we observed in our conversations with potential users. We feel that Investment experiences should be built on familiarity and trust.

Why did we pick this idea to work on?
Currently there is no product that makes investing easier for the growing Indian middle class. Their income is rising at a great pace, but it stays put in their savings account or fixed deposit schemes at max. We want to introduce first time Indian investors to a high quality experience in investing that just handholds them to their first seemless trade.

How do we know people need what we are making?
Looking at the environment in the country, (pro financial services reforms, pro investing) it is the right time for a product that makes investing in markets easier. We face this problem ourselves, and observed a lot of people around us go through the same. We validated this by having one on one conversations with at least 50 people which includes VCs, startup founders, active investors, and other peers.

A bit about the founders:
We have been co-founders in a startup earlier (@ IIT Kanpur). We incubated that company in Helsinki, Finland @ Aalto Venture Garage (http://startupsauna.com/). Together we have experience in Product development, UX Design, full stack engineering and credit analysis over the course of working at Hewlett Packard Design Studio, Amazon, Citibank, and Credibase.com (were heading engineering and design there respectively). We are close friends for many years and in our free time we enjoy product design, concept art, pop culture, trivia and good food.

Here is a short video that summarizes Inves and the people behind it:

https://youtu.be/a4ZuL9osguQ

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