Entrepreneur at heart, with over 23 years of experience developing products and services with an emphasis on user-centric products. With a strong focus on business objectives, Ouli specializes in integrating robust methodology with vast knowledge in many fields and disciplines, including technology, engineering and science, product and service development, marketing strategy, and business development.

Paul has an extensive experience in the entertainment business as producer, executive producer and production manager, specializing in large events, such as ballet, opera, rock and more. Over years Paul has acquired vital understanding of the business dynamic in the industry, which led him working with many of the biggest names in all these fields, including the Bolshoi and Mariinsky Theatres and range through to Paul McCartney and Elton John.