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Interior Define

We’re changing the way consumers shop for high-design / high-quality furniture.

  • Stage $3M in TTM Revenue
  • Industry Retailing / Distribution
  • Location Chicago, IL, USA
  • Currency USD
  • Founded July 2012
  • Employees 23
  • Website

Company Summary

Innovative new furniture e-commerce brand (Interior Define) paired with a foundation heritage business and direct source supply chain. Interior Define will combine great customer service with stylish products that customers can personalize (fabric, width, legs) - all offered at up to 40% off comparable products. Legacy business of various furniture websites and supply chain provides fulfillment and over $750k in gross profit annually.


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    Steve McClearn

    Formerly VP/GM of Sears $500 million appliance e-commerce business. Through this and other roles at Sears, Steve learned how to sell big ticket merchandise over the web and get it delivered into customers' homes.

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    Andy Dunn

    Founder and CEO of Bonobos, one of the most innovative apparel e-commerce brands in recent years. Andy brings great experience in launching and growing e-commerce brands.

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    Rob Royer
    VP - Head of Brand

    Rob is a skilled marketer, with experiences ranging from analytics strategy to brand development. He has led teams at DraftFCB and helped build the CRM and marketing capabilities at Bonobos.


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    Andre Gharakhanian, Founder Silicon Legal Strategy & Gaurav Mather
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    Heather Villa & Peter Seals

Previous Investors

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    Groupon, Peterson Capital, Blue Clay Capital, and various angels including Andy Dunn