30 year Consumer Products Executive leading sales and marketing campaigns that have generated over $1B in incremental revenues for P&G, Dean Foods, Ralcorp. Led and sold a successful B2B for the Meat and Poultry Industry and delivered Sales & Marketing Direction and Corporate Business Development execution to Fortune 500 companies while a Consulting Mgr. at PwC. A Creighton University Graduate B.S.B.A and MBA from Benedictine University.
Chief Operations Officer
Consummate business professional with strong entrepreneurial experience as CEO of Ultimark Products licensing branded products, reinvigorating their lifecycles with innovative distribution channels and creative marketing execution. Prior, held various leadership positions at Nutrisystem including President of Franchising Divisions, VP of International Development and Directory of Operations contributing to the incremental growth of $750M.
Dr. Michael Roussell
Chief Nutrition Officer
PhD in Nutrition and author, speaker on the science and practical application of nutrition that delivers long lasting health. A degree in biochemistry from Hobart College and doctorate from Pennsylvania State University. He has gained notoriety by consulting pharmaceutical and food companies, medical schools, fitness facilities, professional athletes and Fortune 500 executives. Works published in the American Journal of Clinical Nutrition.
Vice President, Marketing
Served as the Director of Analytics & Insights at SPINS, utilizing industry information and multifaceted marketing/analytical expertise to assist clients in the development of tactical business objectives. Notable clients included Smucker’s, Pepsi, Coca Cola. Assisted private equity firms with investment & acquisition opportunities. Additionally at US Nutrition, worked on developing brands such as Osteo Bi-Flex, Ester-C, Met-Rx & Pure Protein.