Founder / C.E.O. - 15 years of consumer products experience. Former C.F.O. - Great Mountain West and Divisional Controller for C.R. England, a $1 billion global transportation firm. During the .com era he was C.E.O. of a third-party fulfillment provider. Early in career he worked for Arthur Andersen advising mfg. and tech clients on finance and operations issues. He holds an M.B.A. from B.Y.U. and B.A. in Finance from the University of Utah.

Ms. Soja has been an active part of the juvenile products marketing space for the past 18 years. Susan’s career has run the marketing and sales spectrum from major consumer product corporations such as Mattel (NYSE: MAT), to GPS promotional marketing firms such as EMAK (NASDAQ: EMAK) to start-ups such as CraniaMania. She holds a BA in Business Economics with Honors from University of California, Santa Barbara and an MBA from UCLA.