Integrated Reality Labs (IRL)

At IRL, we're building a first-of-its-kind technology platform that powers real-world multiplayer games.

  • Stage Full Product Ready
  • Industry Gaming
  • Location Wayne, PA, USA
  • Currency USD
  • Founded December 2022
  • Employees 15
  • Incorporation Type C-corp
  • Website playslap.com

Company Summary

IRL is building a patent-pending technology platform that enables real-world multiplayer games. This has been the next frontier in mobile gaming for the last decade since the release of the multi-billion dollar hit Pokémon GO. Our first mobile game that's powered by this platform is SLAP IRL, which enhances the most popular real-world multiplayer games (starting with Senior Assassin) that 130MM people play and wager $1.5B on every year.

Team

  • Lauren Steidl
    CEO

    Lauren built and led the communications and marketing function at MedRhythms, a digital medicine startup developing a sensor platform and mobile apps to improve mobility. As the company's 2nd hire, Lauren worked directly with the founders to help build the company from the ground up, raise capital, and grow the team to over 40 people. She led marketing campaigns that sourced 70% of new business and nearly doubled revenue for a key business unit.

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