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Integrated Reality Labs
Hybrid games that enhance play and human connection in real life
- Stage Full Product Ready
- Industry Gaming
- Location Wayne, PA, USA
- Currency USD
- Founded December 2022
- Employees 14
- Incorporation Type C-corp
- Website playslap.com
Company Summary
Every year, 130MM people play hybrid games that are played in the real world and powered by smartphones. Our mobile game - SLAP IRL - makes Senior Assassin (one of the most popular hybrid games) infinitely more fun to play and significantly easier to organize. It has excellent traction and is powered by our novel patent-pending sensor fusion tech, which we'll leverage to build other hybrid games and a creator platform like Roblox in the future.
Team
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CEO
Lauren built and led the communications and marketing function at MedRhythms, a digital medicine startup developing a sensor platform and mobile apps to improve mobility. As the company's 2nd hire, Lauren worked directly with the founders to help build the company from the ground up, raise capital, and grow the team to over 40 people. She led marketing campaigns that sourced 70% of new business and nearly doubled revenue for a key business unit.
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