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Referral marketing and analytics platform for ecommerce.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2010
  • Employees 8
  • Website

Company Summary

inSparq's mission is to provide a social shopping experience for ALL online retailers. The company does this through a self-service referral marketing and analytics solution for ecommerce. Referral marketing is an untapped opportunity for online retailers who spend $14B/year on marketing and technology. inSparq is launching in January and already signed up over 25 customers pre-launch.


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    Veronika Sonsev

    Veronika Sonsev is the CEO and Founder of inSparq. She is also a Founder of Women in Wireless and the WIM Accelerator. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets. Veronika earned an MBA from The Wharton School and BA from American University.

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    Richie Hecker
    Executive Chairman

    Richie Hecker is the Executive Chairman and Founder of inSparq. Recently, he led the acquisition of Bebo (once the #3 social network) from AOL and managed the turn-around. Prior to Bebo, Richie founded and operated a number of profitable online advertising companies. Richie is a super connector and launched several conferences, including NYC Entrepreneur Week. He holds a BS in Finance from Binghamton University.

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    Carlos Justiniano
    VP of Engineering

    Carlos Justiniano is the VP of Engineering and Founder of inSparq. Most recently, Carlos was the Director of software development at iPayment. Carlos holds a 2005 Guinness World Record involving Distributed Computation. He is also co-authored two technical books published by Prentice Hall and Springer and research papers published by leading technical journals.


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    Charles Torres, Lowenstein & Sandler
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    Ray Thornton, WTAS

Previous Investors

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    Barry Appelman (Inventor of AIM)
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    Len Lodish (Wharton Professor)
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    Peter Bordes (CEO of MediaTrust)