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Insight Market Data, Inc.

IMD’s patented Ringside Shopper app lets brands fight over each shopper while she shops, knowing what she likes and the product in her hand

  • Stage Prototype Ready
  • Industry Marketing / Advertising
  • Location Akron, OH, USA
  • Currency USD
  • Founded June 2011
  • Employees 1
  • Website

Company Summary

Ringside’s patented mobile technology precisely measures individual shopper behavior, product loyalty, price sensitivity, and the price threshold that will change what they buy. Ringside enables manufacturers/retailers to use each shopper’s history in real time to influence purchases with hyper-personalized discounts delivered at the precise moment the shopper is making a buying decision in the store. >>>


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    Thom Ruhe
    Advisor (Kauffman)

    Thom Ruhe is the Vice President of Entrepreneurship for the Ewing Marion Kauffman Foundation, and former founding Chief Marketing Officer for JumpStart Inc. venture capital fund. Thom is also the former president of Optiem, a fully integrated internet marketing and digital marketing agency.

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    Jim Wilson

    Jim Wilson is formerly the B2B technical architect for Cleveland-based PolyOne Incorporated and has served as a technical systems architect & senior application developer for Schwab, Key Corp., and others.

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    John Schindler

    John is a seasoned IT professional with 30+ years of experience leading large capital investments in technology and business. He sits on several startup advisory councils, and has been the recipient of numerous awards related to management and technology

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    Dr. Cesar Zamudio & Paul Mills
    Research Advisors

    Dr. Cesar Zamudio is a Professor of Marketing and Paul Mills is a PhD candidate at Kent State University. They are using the Ringside Shopper platform to investigate how consumers respond to mobile coupons. Their current research examines how consumer, store, category, and brand characteristics influence purchase behavior.


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    Jeff Jones
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    Ed Holland