InsiderHub is the objective, informative resource for business that offers authentic feedback from product users, enables users to exchange opinions with one another and provides online tools to speed supplier selection.
To date, most business decision makers have been frustrated by their inability to efficiently find the best suppliers for their specific business needs. The emerging global economy only makes things worse by multiplying supplier choices and eroding the quality of supplier reviews.
InsiderHub revolutionizes the supplier selection processes & improves Supplier/Buyer relationships by providing trusted information. As a result, you can evaluate and separate the great suppliers from the average ones. InsiderHub is not an ecommerce site that transacts the sale of products.
In mid-2015, a basic production version of InsiderHub was introduced to two pilot industries of: corporate training and HR. Since that time, InsiderHub has conducted test marketing and built a strong staff to support these initiatives. The company will exit 2015 with traffic of over 25,000 visitors per month, an annualized revenue run rate of $250,000, and projected $1.1 million in revenue for FY 2016.
InsiderHub is now poised to aggressively go-to-market. Our trials and proof-of-concept have prepared us for the right allocation of funds to reach out to our audience via targeted social media and other digital marketing, along with selected sales to major accounts.
Marketplace
In any industry where business people need to select a Supplier (whether it is software for the enterprise, components for the assembly line, business equipment for the office, and more), InsiderHub provides a unique service that changes the way people research and purchase business products. In computer software alone, 4,000,000 companies annually purchase $200B of software from 27,000 Vendors. But oftentimes the decision-making process relies on intuition and friendships rather than real reviews that benefit both Buyer and Seller.
InsiderHub provides an audience for Vendors not only needing to communicate their product advantages, but also enabling them to run advertising and promotions to the self-identified buyers. B2B Suppliers spend $5.7 billion annually in the US for direct marketing to reach these Buyers. InsiderHub’s Serviceable Available Market (SAM) in digital spending for technology alone is $3.1 billion, of which InsiderHub can capture 1.4% or $100 million.
InsiderHub plans to provide this service to all areas of software and general manufacturing, along with selected areas of financial services, biomed, medical technology, and other industries yet to be decided. Since none of these markets are adequately served by competitive offerings, we anticipate the next 36 months to be a time for aggressive expansion.
The executive team comprises seasoned business professionals, each with successful start-up experience and expertise in complementary areas: Dan Cox (CEO), Soheil Raissi (CTO).