InRoad Toys

$6B in toy vehicles sold every year. One thing missing: Toy roads to drive them on. Award-winning PlayTape fills that gap for vehicle play anytime, anywhere.

  • Stage $1M in TTM Revenue
  • Industry Consumer Products
  • Location Crofton, MD, US
  • Currency USD
  • Founded February 2014
  • Employees 6
  • Incorporation Type LLC
  • Website inroadtoys.com

Company Summary

InRoad Toys makes PlayTape: Instant roads for toy vehicle play anytime, anywhere! Just unroll, stick, and drive! 100% made in the USA, winner of over 25 industry awards, and a 2016 Toy of the Year Finalist, PlayTape is in the top 1% of toys sold on Amazon, and by Q1 2017 will be sold in over 12,000 stores worldwide, including Walmart, the largest retailer in the world.

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Team

  • Founder / CEO

    30 years executive experience in leadership and management, strategy, sales, marketing, operations, innovation. Perennial executive entrepreneur and innovator; 4th startup venture. At DMI, built company from $0 to now the $400MM leader in Enterprise Mobile Solutions and 9-time consecutive winner on the Inc 500/5000 list of fastest growing companies. Over 50 industry awards for rapid company growth and groundbreaking innovation.

  • VP of Sales

    Greg brings a stellar 25-year record of success selling toys and games. At the U.S. Playing Card Company he delivered the highest recorded operating profit in the company's 125-year history. Over the course of his career, Greg has made over $1 billion dollars in retail sales and landed new distribution at major accounts across the country. Greg also brings experience growing small businesses, building three successive startups, all acquired.

  • VP, Product Development

    20 years of product design and 15 years of toy design experience. Former Senior Hot Wheels Designer at Mattel, producing such brands as Robowheels, Mechanix, and the Pixar "Cars" line. Lead product designer at Summit Toys for 8 years, including the popular Backyard Safari line, now being re-released in stores. Created the REVs robots brand for Playmates Toys in 2004, the #1 revenue line for the company

  • VP Operations

    An experienced operations manager for both toys and technology. At Apple Inc., she was the engineering project manager for the product design team on the iPhone 6 Plus. At the Fisher Price NYC office of Mattel, she was the senior engineer/project manager on the Thomas the Train and Mickey/Minnie licensed brands. At Summit Toys, was the project manager on brands sold in a wide variety of retailers, including Wal-Mart, Target, and Toys R Us.

  • CMO

    Accomplished marketing/branding leader with 25+ years experience
    Blue-chip and start-up experience includes Google, eBay, PayPal, AT&T, Office Depot. Grew eBay business unit from $1B to $4.7B in three years.
    Repeated success building marketing teams and programs from scratch. Industry experience includes high tech, e-commerce, B2B and B2C.
    Named Marketer of the Year by B2B Magazine, scores of industry awards for marketing and branding.

  • 30 years experience in finance & accounting with a focus on entrepreneurial, growing businesses. CEO and founder of two successful startup businesses. Early leader in outsourced CFO services and work-anywhere office solutions
    Expert in business process improvement and automation to drive cost efficiency. Former CFO and Director of Finance for real estate firms.
    Cetifications: AICPA, CGMA, CITP, CPA (inactive). BA in Accounting

Advisors

Previous Investors

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