INNOVATIVEu is developing a new mobile game venture which combines learning and entertainment through virtual horse ownership.
INNOVATIVEu develops exciting learning tools. This patent-pending venture addresses the current lack of high quality, thematically rich horse-related games by providing young girls and boys with an educational horse ownership game. Responsible care and training of their horse is rewarded through participation in equine activities of the users choice. The product will engage and retain interest in horses through social & mobile gaming.