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INNOVATIVEu is developing a new mobile game venture which combines learning and entertainment through virtual horse ownership.

  • Stage Concept Only
  • Industry Gaming
  • Location Riverton, UT, USA
  • Currency USD
  • Employees 3

Company Summary

INNOVATIVEu develops exciting learning tools. This patent-pending venture addresses the current lack of high quality, thematically rich horse-related games by providing young girls and boys with an educational horse ownership game. Responsible care and training of their horse is rewarded through participation in equine activities of the users choice. The product will engage and retain interest in horses through social & mobile gaming.


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    Tina Elton Waters
    Owner and Concept Creation

    Tina is the creative mind behind our horse ownership game. She has been an equine enthusiast her entire life and is dedicated to the concept of learning through play. Tina has a Master of Public Administration degree and BS in Communication with a Public Relations emphasis from the University of Utah. She also has an Associate Degree in Commercial Art and is the proud owner of two Tennessee Walker horses, John Smith and Pocahontas.

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    Blake Waters

    Blake holds a PhD in Public Health and Master of Public Administration from the University of Utah where he teaches a course in program planning and evaluation. He has worked for a local health department for 24 years developing and implementing training programs. He also hauls all the bales of hay for Tina's horses.

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    Jacob Waters
    Team Coordinator and Concept Evaluation

    Jake is the coordinator of the project, ensuring communication and ideas flow smoothly between concept and development. He is also the C.E.O and creator of Collective Gaming L.L.C, which manages a video game social networking website. He has a deep passion for the video game industry from the business aspect as well as from the active consumer role.

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    Jay Powell
    Development and Marketing

    Jay is owner of The Powell Group Consulting, a consultancy specializing in licensing and business development for the game industry. Jay has over 15 years of experience in licensing and has worked with companies such as Disney, Nickelodeon, National Geographic and dozens of other licenses. Please see his linkedin profile and website ( for more information.

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    Adrian Crook
    Development and Management

    Adrian is principle owner of Adrian Crook and Associates, a leading social & mobile game design and production consulting firm. Please see Adrian's linkedin profile and his website ( for his complete bio and more information.

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    Kevin Oke
    Design Consultant

    Kevin is the lead designer at Adrian Crook & Associates (, a game design and strategy consultancy focusing on mobile, social and casual games. He has worked with companies ranging from Zynga, Microsoft, and EA, to small startups. Please see Kevin's linkedin profile for a complete bio.