Innovated Pets is focused on developing innovative pet products. The company’s first product is the Side Scoop, a first-of-its-kind innovation on the cat litter scoop. It is a unique, ergonomically-designed scoop with a long handle and walls. It scoops and sifts cat litter sideways like a ladle, instead of front ways like a shovel. It is easier on the back, wrists, and shoulders and it is especially useful for cat owners with mobility problems.