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Inmotive 20logo 20  20no 20name


Our product allows for smaller, more efficient industrial electric motors instead of larger ones - cutting the cost of ownership in half.

  • Stage Prototype Ready
  • Industry Industrial/Energy
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded November 2008
  • Employees 10
  • Website

Company Summary

inMotive is a Toronto, Ontario based product development company focused on bringing energy efficiency solutions to the material handling industry. inMotive's mission is to deliver reliable, technologically superior, energy efficient products to the marketplace.


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    Paul Bottero

    With over 15 years of growing and managing companies, Paul brings a wealth of experience and professionalism to inMotive. He has built successful consulting and transportation firms while working for an aggressive privately-owned company, growing one firm to $50mil/year in revenue. inMotive is his 3rd startup, and he has been involved in 2 successful exits. Paul was an active member of the Young Presidents Organization from 2004 to 2011.

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    Anthony Wong
    Chief Technology Officer

    Anthony is an inventor and technologist, who has had a lifelong interest in electronics and mechanical design. His career has given him a broad exposure to all aspects of technology, and has held roles in IP development focused on the patent viability and the business application of various innovations. Anthony has successfully guided products from the proof of concept stage through prototyping to successful deployment in the marketplace.

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    Mats Lipowski
    Chief Engineer

    Mats is a Professional Engineer with over 20 years of automotive R & D experience and an MSc. in Mechanical Engineering. He has developed several patents, some of which are currently being used in the automotive industry. He has 10 years of R&D project management experience, with companies such as Magna International. Mats has been working with belts, tensioners, gearboxes, engines and pulleys - core components of the MVSD - since 1992.

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    Mark Murray
    Chief Financial Officer

    Mark is a Chartered Accountant who has held senior financial roles with Nortel and has worked internationally with KPMG. He currently serves as a CFO to early stage technology companies, a role he has been in for the last 5 years. A technology entrepreneur in his own right, Mark co-founded a software company that raised over US$30M in VC funding and grew from a two-person start-up to an international firm with multi-million dollar revenues.

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    Michael Doyle
    Director of Legal Affairs

    Called to the Ontario Bar in 2001, Michael has practiced general commercial litigation for almost ten years with an emphasis on environmental and energy law disputes as well as an emerging component of intellectual property practice. He is a member of the Ontario Bar Association’s Environmental and Energy Law sections, keeping abreast of developments in these key areas of interest to his practice and to the Company.


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    Joel Steinman, Cappe Steinman
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    Paul Amirault, Norton Rose Fullbright
    Corporate Lawyer
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    David Ruston, Sim McBurney
    IP Lawyer

Previous Investors

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    Up Capital
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    7 other Angel Investors