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Upswing is an online student retention service that combines advanced data analytics and live tutoring, mentoring and advising to keep students in college.

  • Stage $1M in TTM Revenue
  • Industry Education
  • Location Durham, NC, USA
  • Currency USD
  • Founded March 2013
  • Employees 12
  • Website

Company Summary

Upswing is redefining what it means to support student success. We partner with colleges to provide an easy-to-use virtual learning center for students, and real-time analytics to their administrators. Each day, over 200,000 students have access to live, 24/7 tutoring via Upswing. Each student chooses her own tutor among both their own college's tutors and Upswing's coaches. Sessions take place through Upswing with audio, video, and more.


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    Alex Pritchett
    Chief Operating Officer

    Alex is an avid product manager, designer, and a focused entrepreneur. Alex has a business degree in entrepreneurship from UNC where he founded Los Caballeros, an after-school tutoring and mentoring organization for Latino youth. Alex also co-founded what is now one of the largest microfinance organizations in the country, before working at Railinc, a software development company where he designed, developed, and managed new products.

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    Chief Executive Officer

    Melvin's education involvement began at UGA where he ran a tutoring organization for at-risk youth. He then founded the education advocacy group Corner Talk before attending Duke, where he obtained his JD and MBA. While there Melvin was a professor at NCCU, where he helped increase student retention. Melvin also worked at Best Practices LLC, where he was quickly promoted as the youngest Executive, and managed his channel's revenue growth by 80%.

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    Chief Technology Officer

    Despite his young age, Chris has had more than two decades of experience on development and backend support. As a teen, he was challenged to a hackathon by his CEO and won. He has completely rewritten backend development for several Fortune 500 companies, including Travelers Insurance.


  • B82b89d9 d750 4e8d a6f5 752a96af3841
    Advisor (Former CFO, NC Community College System)

Previous Investors

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    Ashish Arora, Professor of Strategy at Duke University Fuqua School of Business