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Customer advocate communities that maximize referral and reference production for companies.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Toronto, ON, Canada
  • Currency USD
  • Founded October 2010
  • Employees 8
  • Website

Company Summary

Influitive helps B2B companies generate qualified leads and shorten buying processes. The Influitive AdvocateHub massively increases the amount of customer advocacy that is so critical to accelerating today's social buying processes - more referral leads, reference calls, social proof assets and social media interaction. The defining characteristic of the product is a superior advocate experience, delivered through a fun, game-like interface.


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    Mark Organ

    CEO of Influitive. Co-founder/CEO of Eloqua (S1 filed: ELOQ) from 2000-2007. Bootstrapped Eloqua to profitability for 14 straight quarters before raising VC money; $20M in trailing 12-mo revenue and 165 employees around the world. Eloqua is the #1 global participant today in its market.

    Consultant at Bain and Company. MS in Neuroscience from Northwestern University.

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    Aaron Rothschild
    Director Customer Experience (Products)

    2x employee of the year at Eloqua in both customer success and product management functions.

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    Ryan Brunner
    Director of Engineering

    Team leader at Eloqua and at Indigo Books & Music (Canada's Barnes and Noble).

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    Julie Persofsky
    Director of Customer Success

    VP of Marketing and Customer Success at PharmaTrust, and top perfomring Customer Success Manager at Eloqua.


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    Barry Reiter (Bennett Jones LLP)
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    Jeremy Cole (Meyers Norris Penny LLP)

Previous Investors

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    Charles River Ventures, Auren Hoffman, Chris Maeda, Extreme Ventures,
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    CEO, all employees and several employee family members.