Influence

Influence is an easy-to-use platform, with a new kind of targeting, for political campaigns to advertise online.

  • Stage $500K in TTM Revenue
  • Industry Marketing / Advertising
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded January 2010
  • Employees 5
  • Website influencedsp.com

Company Summary

Influence is divided into two parts: 1) a demand-side platform (DSP) specifically designed to meet the needs of the political market and 2) an ad distribution platform that has been profitable for over 2 years.
Political campaigns have unique concerns that are not served by the market today. Influence's targeting, reach, and simplicity make it suitable for campaigns, consultants, state parties -- in short, every part of the political food chain

Team

  • Tom Hallaran
    President & CTO

    ● Co-founder of IB5k, a new media development company
    ● Software architect with a penchant for solving Gov 2.0 engineering challenges
    ● VP of Engineering at Nabbr
    ● Bio-informatician at Washington University in St. Louis

  • Dan Beckmann
    CMO

    ● Co-founder of IB5k, a new media development company
    ● Director of User Generated Video, Obama for America
    ● Creative Executive, Current TV
    ● Reporter/Producer, ABC News

  • Tori Taylor
    COO

    ● Director Client Relations, IB5k Network
    ● Show Host, Comcast
    ● Business Affairs/Production, Current TV
    ● Producer/Reporter KQED, San Francisco

  • Megan Malone
    Director of Publisher Development

    ● Published Development, IB5k Network
    ● Union Recruitment/Representation, Omaha, NE

  • Adam Vine
    CEO

    ● Director of Production, IB5k
    ● Online Video Director, Dixon Davis Media Group
    ● Online Video Director, Deeds for Virginia
    ● State Video Director, Nevada, Obama for America
    ● Video producer for Webstrong, Energy Action Coalition, and Crackle.com

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