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Social Inertia, Inc

ActOn is the first mobile marketplace for the social sector. It's a network effect platform with inspiring content and viral sharing.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Los Gatos, CA, USA
  • Currency USD
  • Founded April 2012
  • Employees 4
  • Website

Company Summary

ActOn helps people take simple actions on things that they are passionate about, directly from their mobile devices. It’s a cloud database of inspiring calls-to-action and a mobile app that helps people filter through the noise to find what matters. ActOn leverages the investment social enterprises have in their websites and dramatically improves their ability to engage and grow their community using mobile.


  • Mikewhite headshot
    Co-Founder and CEO

    Michael White has over 20yrs experience in high-tech both creating and scaling new ventures as well as running large P&Ls. He has demonstrated accomplishments in strategy, product design and development, revenue growth and profit generation. Mike is a social sector domain expert, but not an insider.

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    Steven Schlotterbeck
    Co-Founder and Chief Product Officer

    Steven has over 10 years of experience in design and development for B2B and B2C websites, web applications, and mobile. He is an experienced database architect, software engineer, and graphic designer.  


  • Default avatar
    Dan Burke, VLP