Disruptive (market first) reward + data tech integrated VisaNet thru Banks POS network under 5yr Visa Agreement. Signed Nine (NEC) to 5 year reward/data deal.
Stage
Full Product Ready
Industry
Financial Services
Location
Woolloomooloo, New South Wales, Australia
A disruptive cash rewards technology integrated with VisaNet. Two main barriers of entry removed: cost of issuing a card and POS integration. Debit cardholders can now be rewarded for their own spend. Debit cards are 53% of 20Mn Visa Aust. card base. Merchant charged 2.5% sliding scale of sale based on av. purch value and txn vol. 36% of 2.5% split with program owner with 64% GP to us. Visa has targeted 17 Asian countries for expansion.