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inControl Ads

We believe consumers deserve a better experience and value from advertising; and that waste in ad spend should be eliminated for advertisers

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Morristown, NJ, USA
  • Currency USD
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

inControl Ads endeavors to replace the ads and deals consumers see, everywhere they are, with exactly what they want and when they need it. The other technologies can only guess. We match ads to individuals directly, across devices and screens, based on what they are in market for and intend to buy. We compete with the ad technologies that guess - retargeting, contextual, demographic, behavioral technologies - and deliver precise hits.


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    Founder & CEO

    Don has worked for some of the top retailers in the world. His digital marketing expertise, drive for innovation, and a commitment to listen to the customer has produced top and bottom line results--increased retail and ecommerce sales growth, improved digital brand engagement, value for large and small brands and profit growth. He has relationships with the top brands, agencies, technology players and a love for the consumer.

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    Marc Baskin
    co-Founder & CFO

    A CPA for almost 20 years, Marc has lived in high-growth technology, digital media/advertising and software companies since 1999. Taking companies from gestation through M&A exit by public entities as the primary financial and operations executive, his vast experience in helping the organizational growth alleviates the burden of building companies so that the founders and management can concentrate on their core strengths of selling and coding.

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    Vishal Singh

    Published M.S., C.S., Columbia University. A start-up specialist, leads tech execution of complex web and mobile apps. Vishal has authored three (3) US Patents in addition to five (5) patents pending. A developer of scalable software (carrier grade presence, location based presence, enabled svcs), Vishal previously worked as a researcher in scalable, presence, telephony space and autonomic computing including time with Motorola and NEC


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    Morgan Lewis
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    Wiss & Company