Nike Fuel for Retail & eCommerce Engines. Leveraging data driven communities to generate product sales.
We build mobile applications that encourage communities to form around retail verticals (eg. wine/beer/coffee/books). These communities share consumption and sentiment data with us in exchange for utility (product filters, information, content, offers). We leverage that data to make these users more amenable to marketing and eCommerce messaging. Our customers are brands looking to reach these users, or users looking to purchase products.