Pratick founded Imagine as a leading mobile sales and marketing company. He previously ran Sony Ericsson, UBS and Ericsson's media account. Prior to Starcom, he worked in the APAC region, at Austereo, Turner and News Corp. He began his career at ITV. In a Digital career spanning some 17 years, across 4 mediums and numerous markets, he offers invaluable experience to clients who dare to differentiate their brand via digital channels.