OEM inkjet cartridges are extremely expensive. Image Alchemy Holdings Ltd., (IAH) is a start up business that has developed and applied for patents on highly innovative inkjet solutions, that reduce the cost of printing by a factor of twenty, whilst maintaining quality + host of other benefits. In the UK, 81% of homes have inkjet printers. 70% gross margin, in multi-million customer base. Major industry corporation has sought to buy the business.