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Lyks is a social engine that utilizes Facebook user data to identify and target power users in an app/game.

  • Stage Concept Only
  • Industry Marketing / Advertising
  • Location Salt Lake City, UT, USA
  • Currency USD
  • Website

Company Summary

Each of the 10M+ apps in the market knows that there are certain users who drive revenue and growth for their app. Lyks instantly profiles users for apps and games based on their social interests. Each user is mapped and given a target score. Lyks tracks the actions that users take on an app over time. These analytics allow the app creators to know what kinds of users are taking actions that drive revenue and growth and to target them directly.


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    Brett Stubbs

    Brett is a social serial entrepreneur, developer, data scientist and an early adopter of the Facebook Platform. He worked as a Senior Lead Developer for FamilyLink, and developed some of the most used parts of that once successful application. At one point FamilyLink was the #1 Facebook Connect website and a top 5 application that had more than 60 million users.

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    Spencer Arntsen
    VP of Business Development

    Spencer is responsible for driving client engagement and business development. He is a believer in the lean startup methodology and comes to Lyks with over a decade of product development and sales experience. Most recently, he served as Director of Product for Panoptic Security, which was sold to a global player in the payment card industry

Previous Investors

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    Kickstart Seed Fund