Prior to Waves, Mica was Chief of Staff for a boutique marketing agency, later a social media strategy consultant, and for the last two years has been directing an arts education program for teens at an NYC non-profit, exploring the intersections of the arts and social justice. Her background enables her to approach Social 2.0 with domain expertise: self-expression and connection are fundamental parts of her work with youth.

Michael has been working in the fashion and music industries for over 15 years as a creative director. His primary work has been with fashion starts ups, starting from initial brand design and direction through to scale (with winners and finalists of the CFDA/Vogue Fashion Fund award). Michael taught himself to code in order to create Waves. He deeply understands the creative space Waves is in, enabling a new view of the digital-social.