IDEAS NOVEL will develop, manufacture, and market a new kind of organizer called the 'Sandwich Caddy' designed to transform the way we go about making sandwiches at home or for picnics.

The product is to be manufactured in the U.S and sold at a profit margin of 75% in low volumes and nearly 80% in high volumes.

The company was formed only after the successful results of an early market survey in Jan 2017 and subsequent market research.