IdeaRoom, Inc.

IdeaRoom's 3D configurator service solves inefficiencies, errors and growth constraints in the sales process for vendors of build-to-order products.

  • Stage $500K in TTM Revenue
  • Industry Software
  • Location Boise, ID, US
  • Currency USD
  • Founded January 2012
  • Employees 6
  • Incorporation Type C-corp
  • Website idearoominc.com

Company Summary

With the IdeaRoom service, build-to-order product vendors can increase sales and sales efficiency by helping customers easily find and design their product, evaluate pricing, and complete their purchases online. IdeaRoom provides a complete e-commerce experience for these products, centered around a 3D product configurator that is engaging and easy-to-use—critical requirements for online sales.

Team

  • CEO/Co-founder

    Russ Whitney is a 30-year veteran of the software industry with extensive experience in managing all levels of commercial software development from leading by example in a startup to managing a team of 175 people as a General Manager of Microsoft.

  • VP Engineering/Co-founder

    Dan has 16 years of industry success and experience in consulting, management, and software engineering. Serving as co-owner and on the Board of Directors of Resource Data, Inc., Dan established and grew successful engineering consulting practices in Houston, TX and Boise, ID.

  • Director of Program Management

    Elaine brings 16 years of software experience to the team as a writer, program manager, product strategist, and customer advocate. Elaine began her career in technology at ProClarity, ensuring products delighted users and solved real customer problems. She continued to build her industry experience as a Senior Program Manager Lead at Microsoft where she moved into product strategy and customer evangelism for the Office Excel team.

  • General Counsel/Director of Communications

    Brittany has more than 10 years' experience in successful, fast-growing B2B SaaS start-up environments. Prior to joining IdeaRoom, Brittany served on the Management Team at Clearwater Analytics where she was involved in defining the strategic vision for the company as it grew by more than 20X. Brittany's experience ranges from legal risk management to complex negotiations to public relations and communications.

Advisors

  • Phil Bradley
    Unconfirmed
    Raja Kapadia
    Unconfirmed

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