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We reinvent the way kids play through a platform that bridges yesterday's physical toys with today's digital means of creating and sharing.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Boston, MA, USA
  • Currency USD
  • Founded May 2010
  • Employees 3
  • Website

Company Summary

iCreate is the digital key to the physical world of play, re-engaging the next generation in creation and innovation. By providing kids with a simple platform on the iPad and eventual other tablet and mobile devices, iCreate brings every toy to life. Leveraging built-in camera technology, kids capture images that transform into personally meaningful animated stories that they can share with friends and families.


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    Melissa Jane Pickering

    Melissa Pickering is a former Walt Disney Imagineer, and has nearly 5 years of experience in commercializing educational technologies. In 2011 Melissa was honored by Mass High Tech as a Woman to Watch, an award given to female leaders of the New England technology community. She was selected for the Kauffman Education Venture Program. In 2012, the Edtech Digest selected her as one of the top 50 Fascinating Edupreneurs.


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    Gary Schall, Gunderson Dettmer
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    Matt Stone