In an age where everything is customizable, from the colors on one's sneakers, to toppings on a cheeseburger, to the interior design of a new car, it's a wonder how this concept hasn't found its way to the multi-media/mp3 player world. Until Now. ICherry, Inc. has devised a way to allow the user to completely customize their device based upon their individual preferences and personality--giving them their very own, personally designed device.