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I-ELLA.com

Gilt Groupe meets eBay. Named ‘Top 10 NYC Startups to Watch” by Time Inc. Online curated marketplace to BUY, SELL, BORROW + SWAP fashion.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded September 2010
  • Employees 3
  • Website i-ella.com

Company Summary

Tapping into the $3.5 billion dollar resale industry, I-ELLA.com allows its 50,000+ members to BUY, BORROW, SWAP + SELL fashion apparel, shoes, handbags and accessories. Members can also send items directly to I-ELLA to photograph and list on their behalf. The company was recently named ‘2011 Best of the Web’ by InStyle Magazine which has over 10.5 million monthly subscribers. The company soft launched Sept. 2010 and fully opened April 2011.

Team

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    ELLA T GORGLA
    Founder + CEO

    Named Inc. Magazine’s ’11 Leaders to Watch in 2011’ along side Sheryl Sandberg, COO of Facebook, Ella Gorgla is the founder + CEO of I-ELLA.com. She received her BS from The Ohio State University and MBA degrees conferred from both Columbia Business School and London Business School. Prior to founding I-ELLA, she spent over 10 years as a Business & Strategy Consultant for Ernst & Young, Arthur Andersen, IBM and Goldman Sachs.

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    BETH FERREIRA
    STARTUP ADVISOR

    Beth is the former VP of Finance & Operations of Etsy.com, the largest on-line marketplace for all things handmade with over $200 million in annual sales. She was also a member of the investment team at Flatiron Partners. Beth was recently named COO of Fab.com. She received her bachelors from the University of Pennsylvania and MBA from Wharton.

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    ALICIA SYRETT
    FINANCE ADVISOR

    Alicia Syrett is an angel investor with over 10 years experience in the Private Equity space. She is a graduate of the University of Pennsylvania with MBA degrees from both Columbia and London Business Schools.

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    RAMONA SCHINDELHEIM
    MEDIA ADVISOR

    Ramona Schindelheim is a two-time Emmy award winning producer and former Executive Producer of CNBC Daytime.

Advisors

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    Wilson Sonsini Goodrich & Rosati
    Lawyer
    Unconfirmed
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    Stan Furash
    Accountant
    Unconfirmed

Previous Investors

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    Angel Investor, $600K
    Unconfirmed
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    Alicia Syrett
    Unconfirmed