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An 'Eco Sexy' fashion brand that designs, manufactures and sells denim & tees online made with non-virgin, recycled materials.

  • Stage Full Product Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded December 2010
  • Employees 4
  • Website

Company Summary

An 'Eco Sexy' denim company that uses 8 plastic bottles during the making of a high quality premium jean. IANAV is set to disrupt the US market with a personal 3D Avatar that will have your measurements in a matter of seconds - from your PC, Tablet or Smartphone. We also offer a Home Try On Program where women can get 2 pairs of jeans sent to their house for free (uniformed price of $160). First we save your ass then we save the planet.


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    Peter Heron
    Chief Executive Officer

    Before founding IANAV, Peter Heron, CEO, spent his career as a creative leader and art director at top advertising agencies in Dublin, New York and Sydney. During his time with BBDO, BBH, Chemistry Strategic Communication, DIGOBRANDS, JWT, M&C Saatchi, McCann-Erickson, MCGARRY BOWEN, Mr. Heron worked with these brands, among others: Amstel, Burger King, Cornetto, HSBC, King of Shaves, Kleenex, KY Lubricant, Lottery, MasterCard, MTV, NBC, O2, Peug

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    Walker MacWilliam
    Executive Design/Creative Director

    Walker brings over 20 years of design experience to the I AM NOT A VIRGIN brand. Currently his leadership position is at Cole Hann, Walker was the Vice President of Design at Coach where his responsibilities included the conceptualization, design and development for all categories of men’s and women’s including wearable, bags and accessories. Walker also held SNR. positions at Polo Ralph Lauren (RRL line), Jack Spade, DKNY & Club Monaco.

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    Walt Connelly
    Chief Marketing Officer

    Walt Connelly, joined IANAV from Ogilvy & Mather, where he was the firm’s Executive Creative Director. Previously, Mr. Connelly worked in the same capacity for JWT and the McCann World Group in San Francisco. Over his career, he has worked with world-class brands like Bing, Bloomberg, The Diamond Trading Company, Ford, Gap 1969, HSBC, Huggies, IBM, Intel, Kimberly-Clark, Kleenex and Microsoft. His work has received awards from The Andy's, Art Dir

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    Tiran Kiremidjian
    Chief Financial Officer

    Tiran Kiremidjian joined IANAV as the Company’s Financial Advisor after spearheading four successful early-stage financings totaling $6.5 million. Previously, Mr. Kiremidjian was the COO of Before that, he co-founded and raised two rounds of capital for Dubai’s Signal One Media, an investment vehicle for Arabic language. Mr. Kiremidjian also played a key role in planning and launching Formosa TV, Taiwan's number one broadcasting compan

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    Susan Lawrence
    Fabric Specialist

    Susan Lawrence, one of the top denim specialists in the world, is IANAV’s Denim Fabric and Wash Consultant. Ms. Lawrence has 30 years of experience in fabric and wash, having managed everything from initial concept and development to finished in-store production. She has developed denim products for Double RL, The Gap, Lizwear at Liz Claiborne, Polo, Polo Jeans, Polo Ralph Lauren and Structure. She has also worked for denim suppliers Cone Mills a


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    Doreen G. Small
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    Mark Perlin