I am at allows content owners, to integrate with their audience in a maximized collective experience. Exchanging images, audio, video and text with the audience is fast and easy. The resulting emerged experiences are: Gigantic Figures with the audience, simultaneous translations, live polls and Massive Games. The solution is managed by the Master of Ceremony from a web console. Clients: Telefónica, Movistar, Blackberry, TELEFE Broadcasting