Default company panoramic image

HydroForma, Inc.

We help people protect their water supply by giving them information, solutions and incentives for responsible behavior.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Seattle, WA, USA
  • Currency USD
  • Founded January 2012
  • Employees 2
  • Website

Company Summary

HydroForma is building the consumer guide to efficient, ecologically sound water use and conservation - the preferred site for information, people, products and advice. By creating and gamifying a database we'll help millions of people who are concerned about their water supply see how different behaviors impact it's health. Providing a variety of resources, rewards and a supportive community, we incentivize behavior change for a cleaner world.


  • Default avatar
    Julie Anne Mihalisin

    Julie gained national recognition as an artist soon after receiving an MFA in 1989. After running a successful sculpture studio for two decades, she turned her attention to sustainability, became a Master Gardener and obtained an MBA in Sustainable Business in 2010. With a passionate interest in cultural idiosyncrasies, Julie is committed to finding unique viral approaches to education and communication that dovetail with her artistic sensibiliti

  • Default avatar
    Philip Wayne Walling

    Philip was pulled from college by a range of clients who recognized his talents. Self taught, he ran an architectural arts business for over a decade before teaming with Mihalisin in 1995. Simultaneously, he became employed and then took over the largest helicopter corporation in the PNW, working in design, marketing and construction oversight before making his way to upper management. He sold the company in 2008 and taught himself to invest.

  • Default avatar
    John Castle

    John is a graduate of MIT and the Harvard Business School. He founded and ran many companies during his forty year business career, including several that went public or were acquired. Dr. Castle, Sc.D. now teaches entrepreneurship and advises companies on how to turn their ideas and technologies into profitable businesses using innovative methods that help businesses focus on the elements of the venture that are essential for success.


  • Default avatar
    Carter Mackley

Previous Investors

  • Default avatar
    Self-funded to date.