The Hug LLC

An interactive online platform that lets kids and long-distance grandparents do the fun things they'd love to do together if they lived next door to one another

  • Stage Concept Only
  • Industry Consumer Services
  • Location Scottsdale, AZ, USA
  • Currency USD
  • Founded February 2013
  • Employees 0
  • Website hugclub.com

Company Summary

The Hug Club is a one-of-a-kind interactive community with all the ingredients to establish and sustain a vibrant connection between distance-separated grandparents and their 4-9 year old grandchildren. Fun, frequency, mutual discovery - individually custom-fitted to each grandchild-grandparent pairing; delivered in depth and breadth; with all-in-one-place access and a level of operating simplicity that even a 4-year old can navigate:

Hundreds of interactive video games that will allow child and grandparent to not only play together but see and talk with each other as they play. Games for every conceivable whim - sorted by age, by interests, and by skills level.

A major collection of kids-and-family favorite movies, streamed online - with stop-chat-and-resume capabilities to make it feel as though grandchild and grandparent are there together on the living room couch - even though one may be in New York and the other in California

An extensive library of creative crafts and skills development projects designed for partnered execution online. With interactive guidance templates. Even finishing facilities for final fabrication or production

A Greeting Cards Workshop that will allow kids to create their own birthday, holiday, or anytime greeting cards - using their very own artwork, messaging and writing style. Once created, the card is automatically uploaded for printing and first-class mailing by Reuben Donnelley.

A Gifts-for-Grandparents Gallery featuring dozens of gifting possibilities for grandchild customization. Not just a Christmas ornament for Grandma, a grandchild designed and signed ornament that's likely to become a lifetime treasure.

Also a Gifts-for-Grandkids Gallery. Unique gifting items sourced from around the world with an emphasis on quality, creativity, and design.

A Message Center reserved exclusively for grandchild and grandparent. Like no other message center anywhere. That lets kids who can't yet read or write send and receive messages using graphic emoticons. With sound and motion devices. With personal avatars if desired. With photo, voice and video transmission. And totally secure.

A Community Board for online alerts of Hug-wide events and competitions designed to keep grandchild and grandparent enthusiastically engaged - not just with each other but with The Hug Club community at large.

Team

  • Ron Mogel
    Founder

    Formerly Sr. VP, Executive Creative Director and Corporate Executive for New Product Initiatives with BBDO Advertising (the world's third largest ad agency); Sr. Consultant for Marketing Intensive Practices with Booz Allen Hamilton-NY; Founder/CEO of New Products Network, Inc., a major growth-and-change consultancy specializing in the identification and early development of major new categories of opportunity: Softsoap, McDonald's Hash Browns.

  • Kara Forney
    Chief Operating Officer

    Founder/CEO of The Bump.com, far-and-away the world's leading online community for expectant mothers with 42% target penetration (12x the internet average) and 5 million unique visits per month. Under Kara's leadership, The Bump posted 200% year-over-year revenue gains for each of the 7 years she led the operation pre-and-post acquisition by X0 Group (owner of The Knot.com and The Nest.com, two other highly successful online communities).

  • Michael Riley
    Co-Founder/Chief Technology Officer

    An out-of-the-box thinker and doer with an exceptional knowledge and passion for digital technology. While a creative adventurer, he is also a practical realist, having been a front line participant and core operating executive in five successful start-ups. Additionally, he is a part-time author with 4 books to his credit, a high-demand consultant, and full-time innovator with six U.S. utility patents in his technical portfolio.

  • Dr. Edward Tauber
    Consumer Insights Advisor

    Widely recognized as one of the world's leading authorities on brand development, a distinction he earned at Saatchi & Saatchi Advertising-NY where he was Senior Vice President for Marketing Research. He left Saatchi to form his own independent brand research practice, concurrently serving as Chairman of the Marketing Department at the USC Graduate School of Business and Executive Editor of The Journal of Advertising Research.

Advisors

  • David Rice: Co-Founder of True Cloud, a leading provider of cloud-based business information systems. Formerly Chief Technology Officer, more recently Chief Information Officer with Insight Enterprises, a Fortune 500 re-seller of digital equipment
    Unconfirmed
    Peggy Lehman: Senior merchandising executive at Sears - 14 direct reports, average annual open-to-buy of $500M+. First woman in Sears 170 year history to be named Corporate Executive of the Year. More recently, a merchandise consultant to J Crew.
    Unconfirmed
    Stanley Laybourne: Formerly CFO and member of the Board of Directors of Insight Enterprises. Over a 17-year career at Insight, he oversaw all finance, accounting, and legal activities, inclusive of global banking, plus SEC and public filings.
    Unconfirmed

Previous Investors

  • Ron Mogel
    Unconfirmed
    Michael Riley
    Unconfirmed
    Dr. Edward Tauber
    Unconfirmed
  • Peggy Lehman
    Unconfirmed
    John Lehman
    Unconfirmed

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