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How 2 Media

We're a media company that connects people more deeply with their passions by helping them "learn from the masters".

  • Stage Prototype Ready
  • Industry Media and Entertainment
  • Location Westfield, NJ, USA
  • Currency USD
  • Founded June 2011
  • Employees 6

Company Summary

How 2 is a media company that connects people more deeply to their passions through a new product category: how to video subscriptions delivered to mobile devices, featuring masters in their field. Our first product, MoCo, is a video cookbook for iOS devices for passionate home cooks who want to excel by learning recipes and techniques from master chefs right in their kitchen. Revenue will come from subscriptions, advertising & ecommerce.


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    David Ellner
    CEO & Founder

    -25 years Entertainment Executive
    -President Digital 19 Entertainment (American Idol)
    -EVP Global Digital Initiatives, Universal Music Group
    -COO Universal Motown Records
    -CFO Universal Music Group
    -TechStars NYC Mentor
    -Adjunct professor Digital Media & Entertainment, Stern NYU
    -Deep background in digital distribution, marketing, technology, premium content.
    -Relationships with Apple, Facebook, Google, AOL, etc.

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    Rob Terrel

    -20 years Program developer
    -Founder TouchCentric, app and game developer
    -Founder Avacast Corp, webcasting service for distance learning
    -CTO Digital Planet, webcasting studio
    -Self published Tubesock 5 mil downloads, Sumo! App store top download and staff pick.
    -Deep background in C, Objective C, C++, C#, PHP, SQL, JavaScript, Flash/ AS2 HTML5, JavaScript, and CouchDB

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    Jeff Domke
    Head of Design & UX

    -10 years Design & Branding
    -Design agencies Ybrand, Landor Associates, WL2 And Fisher Design
    -Brands: Verizon, P&G, Victoria's Secret, Bath & Body Works, Kraft
    -Publications:Time Magazine, How Magazine, CMYK
    -Accolades: Creativity Annual, T&T Best Total Brand, How Design Annual, Gold Addy Award
    -Deep background in corporate identity development, art direction, packaging, print and interface design projects

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    Alex Solomons
    Executive Producer

    -18 years experience creating all aspects of non-fiction branded entertainment for television, cable and digital media
    -Producer – After Hours with Daniel Season 2 & 3
    -Head of Development, Live Animals Productions During tenure developed pilot for Chef Ludo Lefebvre and Nancy Silverton

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    Kristal Bergfield
    Business Development & Marketing

    -20 years Marketing & Business Development Experience
    -Director, Strategy & Bus Development American Express OPEN. Deals with Facebook, Microsoft & Clickable
    -Director, Business Planning, American Express OPEN. Chief of Staff for $4B business unit
    -PR for MIcrosoft
    -Deep background in business development, digital marketing, communications

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    Carolyn Carreno
    Editorial Director

    -15 Years Freelance Food writer and food industry professional
    -Co-authored and recipe tested seven cookbooks including the highly acclaimed The Mozza Cookbook with Nancy Silverton
    -Three-time nominee for James Beard food writing awards
    -Recipient Best Food Writing for Newspapers 2006


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    David Schaefer
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    Arnold Seidman